Thursday, September 09, 2004

"keep your blacks blacker than black"

At least that is what Woolite says, in one of thier commercials I just had to laugh... is it a subliminal message of a honest commericial written by someone who has no real thoughts of its meaning . Planters peanuts had a commericial that says don't blow a Saturday with an ordinary Nut...or my favorite ad by Cornnuts "Bust a Nut" I believe every commericial has a meaning I just question the woolite commercial and its timing to the elections or that is what one poster believes I found this post when I entered the phrase "Keep Your Blacks Blacker than Black" in the google search engine....

Color Guard
Have you ever noticed the political messages in commercials? They're there. In the 1960s, when the Ku Klux Klan was in vogue, the big commercial was about Ajax laundry detergent, whereby a white knight on horseback would ride down the road touching things with his sword and turning them white. This commercial caused Dean Martin to joke about having that white knight touch Sammy Davis Jr.
Then came the 1980s, and Ronald Reagan was running for president with morality now being an issue. A popular commercial then was by Bold detergent. The commercial slogan was, "to get the whites right, you must get the colors clean." Get it? This carried on to the first Bush candidacy. Remember Willie Horton?
Fast-forward now to the current election, where the attempt is to turn the clocks back to pre-Civil Rights days, the days before the Supreme Court declared segregation unconstitutional. We now have a new ad by Woolite showing a woman saying that she likes her clothing totally black or white. The ad then states that to keep your blacks blacker than black, use Woolite. Now, I say for this upcoming election, be careful and don't let the politicians pull the Woolite over your eyes.
--Alex Frazier, Syracuse

Interesting observation.....

Friday, September 03, 2004

Breaking News

Breaking News, what a scam, that is the most over used phrase in the news industry. Ok, here is my opinion on what breaking news is " an event that is happening now" This is how many of the news outlets see breaking news, " an event that may or may not have happened 6 hours ago". The consultants believe that using the word Breaking News grabs the attention of the viewer giving the impression that the station has something new to add to a story that may have been ended hours ago, and in most cases they have no new information so you were tricked into watching the 11 o'clock news when you rather be asleep. Stations use slick graphics and what I call war drums type music to capture your attention. When I hear the words breaking news I find myself glued to the television waiting to hear if the world came to an end.. Remember in the past we used such words like "news flash" and "this just in" and now the new phrase "Developing Story" all to make you think they are on top of everything.

The news is totally consultant driven, these people believe that every viewer wants to see some action during news broadcasts, allow me to introduce you to the "walk and talk"... If you are not aware of what a walk and talk is, just watch the news, when you see a reporter walking toward the camera and pointing at an unseen object or person that my friend is a walk and talk not to be confused with the "show and tell". The show and tell is when you have an active scene behind you and you show the viewer what is going on live and in color. A walk and talk usually can be identified by lack of content during the introduction. There are several different versions of the walk and talk, there is the "three step" where the reporter will take three steps toward the camera, there is the "hide and seek" where the reporter walks out of frame only to re-appear on the opposite side if the television screen. There are many different versions of the walk and talk some have not been named, we use to make up stupid walk and talk versions to see if managenent was paying attention most of the time they don't notice. They would only notice when there was no movement in our story.